Nvidia is, at this point, so far ahead in the AI hardware game that competing companies are doing the most unlikely of things—working together to keep up and beat the jolly green giant at its own game.
However, because it's proprietary tech it creates a closed ecosystem. Whichever link standard is used dictates the hardware, and that's what this new group aims to address. Still, those are some seriously big names. While Nvidia is undoubtedly the AI hardware darling of the moment, Google, Microsoft, Intel and AMD are not exactly technology lightweights, and a joint effort to break at least some of Nvidia's grip on the market is worth paying attention to.
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