The entertainment industry has embraced generative AI tools in various ways, such as creating AI-generated content and automating labor-intensive tasks.Artificial intelligence has undoubtedly had a strong impact on many industries over the last decade. In particular, generative AI has seen a significant uptake in popularity and use.
So, is AI adoption potentially stagnating in this industry? If so, can AI be integrated in a way that addresses these challenges and concerns?, how it is currently used, the challenges, and what can be done to address them. We will also examine more ethical ways of integrating AI well and how the industry could avoid the potential stagnation of AI use.
The AI selects content slices to present based on the user’s input or engagement, creating the illusion of a live conversation or FaceTime call with the celebrity. Actors also had similar concerns about AI potentially replicating them. Since AI can create audio and images, studios could use the technology to create entire performances without requiring the actors. This means no additional compensation or residuals for the actors either.
Levy explained, “We want to share their real thoughts. Not AI-generated content. The AI is simply used to understand the user and select the right content slice to respond with.”by Karim Nader and team found that people who perceived AI as realistically depicted in entertainment and media were likelier to see AI as emotional companions or threatening entities. This is in contrast to seeing AI as a job replacement or a surveillance tool.
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