Microsoft needs Windows developers like never before

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Microsoft needs to get developers on board if it wants to light up Windows AI experiences. At Microsoft Build, the company has been trying to entice them in.

The last time Microsoft really needed Windows developers was when it asked them to build a new type of application that could work across phones, PCs, tablets, Xbox consoles, and headsets like the HoloLens. It was all part of a larger effort to transform Windows with a new interface for touch-friendly apps, designed to rival the iPad. It failed miserably.

It’s adding AI models and tools directly into Windows for this first generation of Copilot Plus PCs — laptops that have powerful neural processing unit chips to accelerate AI tasks. I’ve written about how these new laptops will compete with the MacBook Air, transition Windows to Arm-powered chips, and set Windows up for an era of AI. The big selling points are better battery life, better performance, and the promise of AI features inside Windows and the apps you use every day.

 

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