Google Search is often referred to as the doorstep to the internet—it’s the first stop on most people’s journey to information online. However, Google doesn’t say much about how it organizes the internet, making Search a giant black box that dictates what we know and what we don’t. This week, a 2,500-page leak, first reported by Search Engine Optimization veteran Rand Fishkin, gave the world an insight into the 26-year-old mystery of Google Search.
As more and more national media organizations license their content to appear on ChatGPT, Google Search also appears to be skewing towards larger publishers. Broadly, this could have a squashing effect, compressing what most people hear into just mainstream media organizations. The ripple effects of these leaked Google documents were felt widely.
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