Google search has changed a lot since its launch in 1998, and particularly in the last couple of years. What used to be a simple tool that helped us find useful websites is now packed with ads, product suggestions and, increasingly, AI-generated content.
This last addition is proving to be the most controversial. Google has already added AI summaries to search results in the US and plans to roll them out internationally. The problem is that the summaries are often garbage. They can contain information that's plagiarised, incorrect or both, and you have to scroll all the way past them to find the web results you were looking for. In our own recent survey, 79.
Using the '&udm=14' parameter tells Google to cast aside its personalisation algorithms as well as AI features. The result is a pure and simple list of handy websites, allowing us to search just as if it were 1998. Admittedly, having to type code in the address bar after every search is hardly the most user-friendly solution, but it's one of the best we have unless Google sees sense and adds an easily accessible button to turn off its AI results . , which redirects search results using the udm=14 parameter. It describes the code as the"desenshittification Konami code". Come on Google! Give us a native desenshittification button in your own Search UI.
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