‘All eyes on Rafah’: how AI-generated image swept across social media

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Celebrity posts of graphic following IDF strike helps make it among most-shared content relating to Israel-Gaza war

n image depicting refugee tents spelling out the phrase “all eyes on Rafah” has become one of the most-shared pieces of content relating to the, spreading rapidly on social media this week. The graphic, which was generated using artificial intelligence, had been shared on Instagram more than 45m times by Wednesday.

Although “all eyes on Rafah” has floated around as a pro-Palestinian slogan for months, the surge in posts of the image and its mainstream adoption has taken place over the past few days. International attention towards Rafah increased this week after an Israeli military strike on Sundayof devastation and civilian deaths from the strike, including women and children who were burned to death in the ensuing fire.

“It’s difficult to say why this image has caught the public eye and not others,” said Nadim Nashif, founder and director of the social media watchdog group 7amleh. “I would guess that for graphic images from that night,that the Instagram template that allows users to repost it was created by a relatively small account that appears to be based in Malaysia and has shared various pro-Palestinian graphics.

 

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