Perhaps the best way to think of these guides is as curators; like a museum curator pulling works together for an exhibition, they organize the avalanche of online content into something coherent and comprehensible, restoring missing context and building narratives. They highlight valuable things that we less-expert Internet surfers are likely to miss.
Magasin earns the majority of its revenue from affiliate marketing—for every reader who clicks a link to, say, a new Proenza Schouler cashmere sweater, and buys one, Reilly earns a commission based on a small percentage of the sale price. Before Magasin, Reilly worked in e-commerce fashion writing at the magazine InStyle, highlighting new product releases and deals.
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