Muthuvel Karunanidhi, an iconic Indian actor-turned-politician, made a surprising appearance in January ahead of the Indian election.
He's even been asked by one party to create a low-quality fake video of their own candidate, which would be used to counter any damning real videos that emerge during the campaign. Deepfake service providers say they can shoot a 15-minute video with a party leader and use it to build an avatar that can deliver calls and video messages.As a former student politician, the 31-year-old is used to giving rousing speeches in front of large crowds and travelling across his state, Rajasthan, to develop his network.
Political consultant Sagar Vishnoi, who pioneered the use of AI in Indian politics and worked on the country's first high-profile political deepfake back in 2020, says the technology has changed campaigning. " AI holds power to connect billions of people, it holds the power to create misinformation in 10 seconds," he said.
The greatest challenge in countering unethical deepfakes is confirmation bias, according to Jaskirat Singh Bawa, global head of operations for fact-checking organisation Logically Facts.
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