California advances measures targeting AI discrimination and deepfakes

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Gavin Newsom,Technology,U.S. News

California lawmakers have advanced a host of artificial intelligence proposals that would protect jobs, build public trust, fight algorithmic discrimination, and outlaw deepfakes involving elections or pornography.

An OpenAI logo is shown Wednesday, May 29, 2024, in Los Angeles. California lawmakers have advanced a host of artificial intelligence proposals that would protect jobs, build public trust, fight algorithmic discrimination, and outlaw election and pornographic deepfakes.

“You need a data privacy law to be able to pass an AI law,” Rice said. “We’re still kind of paying attention to what New York is doing, but I would put more bets on California.” Some companies, including hospitals, already use AI models to define decisions about hiring, housing and medical options for millions of Americans. Up to 83% of employers are using AI to help in hiring, according to the U.S. Equal Employment Opportunity Commission. How those algorithms work largely remains a mystery.

California may also create penalties for digitally cloning dead people without the consent of their estate, citing the case of a media company that produced aReal-world risks abound as generative AI creates new content such as text, audio and photos in response to prompts.

 

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