Scent is such a personal experience. I’d never trust anyone else to nail my signature perfume, and yet, I let a robot pick my fragrance for me. The fragrance retailer has partnered up with EveryHuman, an algorithmic perfumery library and the world's first AI guided scent creation platform to offer shoppers the chance to blend a personalised fragrance based on their history, preferences, personality and style.
Number 1 brought sheer notes, white musk, spicy musk and blonde woods together with bergamot, amber, blush and oud, plus a tiny amount of grapefruit, fig and rice milk. Because it includes percentages, I could see that amber made up 7.3% of the scent while oud accounted for 5.2%. It gave me a scent I aspired to – bold, powerful, commanding – but with some of my signature faves, like sheer and blonde woods, softening the edges.