Changing human behaviour is the best way to leverage the full benefits of technology to meet sustainability goals, says Jeandré du Randt, BE Innovation Lead at 4Sight.One of the most common, but hidden, causes of project failure has been non-compliance of people. In post-project assessments, this cause of failure is usually subsumed under rubrics like “lack of communication” and “inadequate stakeholder management”.
How do you get people to use the technology, or to follow where the data analytics lead? It’s complicated. For example, a customer of ours with a very large building able to accommodate 80 000 people is typically only hosting an average of 20 000 per day – all thanks to changes in work styles in the wake of COVID-19.
The above example is a relatively simple one to illustrate the basic point. Thanks to the strong progress made in artificial intelligence , and the massive computing capacity available through the cloud, data analytics are getting better in terms of the insights they generate, but they can do more. One result is that we now have the capability to segment a group into individuals.