have held discussions with major Hollywood studios about licensing content for use in the tech giants’ artificial intelligence video generation software, according to people familiar with the matter.
Studios have yet to agree to major commercial relationships around the use of AI with the largest tech companies Hollywood studios are already using AI in production, as are many filmmakers. Tyler Perry has used the technology to recreate the makeup he wears for his Madea character in movies. Director Robert Zemeckis has deployed AI to de-age Tom Hanks in an upcoming film., go a step further by promising to help filmmakers quickly create vivid, hyper-realistic clips based on just a few words of description.
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