Closing the gap between media practice and profit – an innovation, By Akeem Lasisi

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Many will enjoy Writing for the Media and Monetising It, as it is narrated in a way that comes out beautifully and encourages easy reading.

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Its relevance can actually be smelt from the titles of the chapters. These include “Finding your Voice,” “Choosing your subject,” “Creating your style,” “Connecting with your audience,” “Stirring trouble without causing mayhem,” “Minding the law and managing feedback and trolls.” In the book, the reader will also learn about the business of syndication, using Artificial Intelligence , without losing originality, and how to brand one’s content.

It’s essential to acknowledge that news production incurs expenses, and we take pride in never placing our stories behind a prohibitive paywall.In Chapters 14 and 15, the book expands its grand narrative through the stories of select icons within the legacy media space in Nigeria and beyond, who the author engages in conversations around their professional worldview and practice.

 

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