Amazon, AI startup Hugging Face pair to use Amazon chips

FILE PHOTO: Thomas Wolf, co-founder of Hugging Face speaks during the Amazon Web Services Summit in Paris, France, April 3, 2024. REUTERS/Benoit Tessier/File PhotoAmazon.com's cloud unit on Wednesday said it has partnered with artificial intelligence startup Hugging Face to make it easier to run thousands of AI models on Amazon's custom computing chips.

But once developers have tweaked an open-source AI model they typically want to use the model to power a piece of software. On Wednesday, Amazon and Hugging Face said they had paired up to make it possible to do so on a custom Amazon Web Services chip called Inferentia2. For its part, AWS is hoping to lure more AI developers to use its cloud services for delivering AI. While Nvidia dominates the market for training models, AWS argues it chips can then operate those trained models - a process called inference - at lower cost over time.

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