The FCC to consider requiring disclosures of AI-generated content in political ads

The chair of the Federal Communications Commission introduced a proposal Wednesday that could require political advertisers to disclose when they use AI-generated content on radio and TV ads. If the proposal is implemented, the FCC will seek comment on whether to require on-air and written disclosure of AI-generated content in political ads and will propose to apply these disclosure requirements to certain mediums.

The two Texas-based companies behind the ad had previously been accused of illegal robocalls, according to the FCC. Major political players have also begun using AI in their ads. The Republican National Committee released an AI-generated Biden attack ad last year that depicted a dystopian future awaiting us if Biden was reelected. That ad featured a disclosure: “An AI-generated look into the country’s possible future if Joe Biden is re-elected in 2024.

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