Microsoft CEO Satya Nadella speaks during the Microsoft Build conference at Seattle Convention Center Summit Building in Redmond, Washington, on May 21, 2024. — Photo by Jason Redmond / AFP
"I don't like anthropomorphising AI,” Microsoft Corp. Chief Executive Officer Satya Nadella told Bloomberg Television on Monday, referring to the practice of using verbs and nouns to describe AI that are typically reserved for people."I sort of believe it's a tool.” OpenAI has taken a different approach. The company demonstrated a new voice assistant last week that it said can understand emotions and express feelings of its own. At multiple points in the presentation, the AI voice appeared to hit on the employee using the tool onstage. Many on social media likened the feature to the dystopian movie"Her,” a comparison fueled by one particular voice option that users said resembled the film’s star, Scarlett Johansson.
Even before ChatGPT brought AI into the mainstream consciousness, tech companies often conferred human personalities onto AI programs, usually with female-coded names and characteristics, in an apparent effort to help people connect and feel comfortable with the technology. Nadella’s Microsoft hasn’t been immune to that behaviour either. The company has released various conversational and AI programs over the years, including Tay and Cortana, named after Halo’s female-appearing AI assistant.
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