Data is arguably the most valuable asset for today’s businesses. This means it’s vital that people across the organization are able to work with data and extract insights – insights that lead to better, more informed decisions across the organization.
For its Decision Dilemma report, Oracle surveyed more than 14,000 employees and business leaders across 17 countries, and the results were eye-opening:· 86 percent said that data makes them feel less confident andover the last three years. More decisions to make, but less confidence in making them despite masses of data at our fingertips? This is a potential crisis for business leaders.
Another advantage is that generative AI can, in theory, work with all sorts of messy, unstructured data, including photos and video data, customer feedback comments, and social media posts – meaning, it isn’t just limited to neatly structured data in databases.Providers of analytics software and platforms are beginning to build generative AI functions into their tools to enable more intelligent data analytics.
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