Google only just rolled out AI summaries in search results — and now they’re getting ads. In an update on Tuesday, Google says it will soon start testing search and shopping ads within AI overviews for users in the US.
Google says it will display ads in the AI overview when “they’re relevant to both the query and the information in the AI Overview.” Advertisers that already run certain campaigns through Google will automatically become eligible to appear in the AI overview. “As we move forward, we’ll continue to test and learn new formats, getting feedback from advertisers and the industry,” Google writes.
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