One of the worst parts of online shopping is trying to figure out whether an item of clothing will actually fit. While some brands have begun hiring models with more diverse body types, the process still often requires a leap of faith—or making a lot of returns. Google announced Tuesday that it’s rolling out a new way to tackle the fit guessing problem using generative artificial intelligence.
For example, a home goods brand could upload a picture of one of their candles and an image of a beach, and ask Google to “put the candle on a beach that looks like this one under some palm trees.” Shannon Smyth, the founder of a perfume and body care company called A Girl’s Gotta Spa!, said she began using Google’s AI image tools last year when the company first began rolling them out as part of software called Product Studio.
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