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The Armonk, New York-based company has taken a different approach to making money from AI than some of its rivals such as Microsoft and others that are tightly guarding their AI models and charging for access to them. Similar to Facebook owner Meta Platforms, IBM is instead providing open access to the models themselves and on Wednesday opened its “Granite” family of AI models for companies to customize.
IBM’s strategy has been to try to make money when customers actually get use out of AI models, whether they came from IBM or others and whether they run in IBM’s data centers or not.