In the new AI PC era, HP is starting fresh with an entirely new branding structure to highlight the power and performance of a fresh set of computers.
“We have seen in our research that it takes 20 days for a customer to buy a PC in the consumer space, and along these 20 days, one-third of the customers are delaying or dropping their purchase, or even worse, they may buy the wrong PC because they don’t understand what is the right PC for their need,” Pierre-Antoine Robineau, HP’s vice president of consumer solutions, told Digital Trends.
On the commercial side, the company also plans to have several forms and tiers of products, starting with Pro for channel-oriented customers and transitioning to Elite for enterprise customers. Updating from the former Dragonfly enterprise line, HP is shifting its naming sequence to single digits. For example, from 800 or 600 to 8 or 6. The hierarchy will be 2, 4, 6, 8, X, and Ultra.
With the OmniBook X AI PC and EliteBook Ultra AI PC now official, HP has notably introduced some of the highest-tiered models in their respective lines. Highlighting the AI PC features of both devices, they are powered by the Qualcomm Snapdragon X Elite processor and its dedicated Neural Processing Unit , which enables a processing power of at least 40 trillion operations per second .
ARM takes hold HP noted that the OmniBook X and EliteBook Ultra running the Snapdragon X Elite performed 17% better in benchmark tests against the MacBook Pro with the M3 in multi-thread performance, due to their fans. Built for efficiency, each model can support over a full day of battery life at 26 hours without charging, while being able to handle over 12 hours of Teams calls, over 20 hours of web browsing, and up to 22 hours of streaming, among other high-performance tasks.