Huawei on keeping its innovation edge, opening a new chapter with the Pura 70 Series

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GUANGDONG, China—More than 570 kilometers run between France’s Palace of Versailles and Heidelberg Castle in Germany. In this corner of the world, the great distance is closed to a few meters, with only a well-curated, tree-lined stream separating the two European landmarks.

It seems to take all but one sharp turn in the southern city of Dongguan in China’s Guangdong province to be transported halfway across the world. Europe lives on the south shore of Songhan Lake, the location of Ox Horn Campus of Chinese tech giant Huawei. The sprawling, 1.4 million sqm.

Together, these two business segments, heavy on R&D, allow Huawei to establish vital interconnections between information and communication technology with real-life, data-oriented solutions. These are showcased at the Huawei Enterprise Business Von Neumann Exhibition Hall, located at another Huawei Campus in Shenzhen.

The third of Huawei’s three major business segments, of course, deals with the company’s push into the personal handset and smartphone segments—the Consumer Business Group. Under this cluster are Huawei’s wide range of wearables, which the company takes great pride in. The company’s data shows that in the booming wrist wearables segment in China, Huawei ranks first in shipments and brand awareness. Meanwhile, the brand slots third in terms of global market share of smartwatches.

Huawei invited its global media guests to its 4,680 sqm-Dongguan health lab. The visit began with an overview of Huawei’s high standing in the wearables segment, before proceeding with a tour of the facility rigged with high-speed cameras for performance measurement. This data—along with others collected from controlled simulations of swimming, running, and other physical activities—is analyzed to develop innovative digital capabilities.

To start, Huawei gave the Pura 70 Series a distinct triangular camera module, easily identifiable from what’s been the industry’s bland, cookie-cutter handset design. The form comes with impressive functions, as it presents the Ultra Speed Snapshot feature that conveniently and effectively captures fast moments. It’s enabled by a new generation of Ultra Lighting camera system, combined with the industry’s first Huawei XD Motion Engine.

 

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