We love a good optical illusion here at Creative Bloq, and so does Corona Extra, it seems. The beer brand has used a simple illusion to personalise cheap stock photos and turn them into a minimalist but very effective
The series of ads features stock images of sunsets over the sea in which the reflection of light on the water happens to vaguely form the shape of a beer bottle. All it took was the addition of the Corona logo to complete the illusion.due to the size of the text used, while others argued that the pieces could be promoting any beer brand. says it simply put the Corona logo on a series of $100 stock images.
Still the Corona campaign is wonderfully effective for its simplicity and how it associates the brand with relaxation and summer vibes. And it shows that while placing out of home ads is expensive, you don't necessarily need to spend a fortune to create them.
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