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The report used surveys and social listening to survey 850 respondents from October 23 to November 22, 2023. According to the report, the majority of Filipino podcast listeners are millennials aged 25 to 34 who live in urban areas, such as the Greater Manila area. The report also mentioned that there was a limited range of products and services advertised on podcasts that resulted in conversions to purchases. Among these, streaming services – like a Spotify Premium subscription – had 25.1% of conversions to purchases. This was followed closely by food services at 23.1%.
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