Google looks intent on breaking the business of the internet, and AI won't fix it

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Jacob earned his first byline writing for his own tech blog. From there, he graduated to professionally breaking things as hardware writer at PCGamesN, and would go on to run the team as hardware editor.

How did we get ourselves into this mess? A handful of companies claim to oversee a service contributed to by billions of people across the globe. We've become so reliant on Google to point us in the right direction that the company is now able to wield a sense of ownership over the content it's supposed to be signposting. A handful of executives at Google shouldn't have the power to change the internet, yet they do. They are. And there's seemingly little we can do to stop them..

And Google gets a say in all of it. It sits at the centre of the internet, whether you use its services often or not. That's become a problem in various ways over the years, as the company looks to find new ways to serve information and make money through its index of the internet, Search.Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.First ads. Then, serving info ripped straight out of websites right on the search page.

Google suggests it will begin rolling out AI Overviews only where it sees the most benefit from it being used. Though there's nothing explicitly preventing a gradual expansion into the more of the traditional search engine. Oh my god. Out of the 19 answers that google’s AI search provided, 17 of them are just blatantly incorrect. This is worse than useless. pic.twitter.com/O6fHMPPhTwWhy should Google gain from the hard-work of others for a system that is becoming more and more stacked against the actual content creators? I'd love to know.

 

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