Announced May 15, the tool enables users to upload clothing simply by scanning a connected item's tag. Image credit: eBayOnline retail platform eBay is changing the way that brands and buyers engage with the circular fashion economy.
“EBay is focused on delivering solutions to brands while curating an elevated marketplace for buyers and sellers,” said Charis Marquez, global general manager of fashion at“Reducing friction and removing barriers to brands and consumers engaging in recommerce is crucial to fostering a pre-loved fashion marketplace,” Ms. Marquez said. “Our new resell feature helps brands keep their product out of landfill, while giving consumers an incredibly easy way to give their item a second life.
Once selected, an AI-powered authentication process ensues. Upon passing, the listing is pre-filled with relevant information from the brand—missing fields and edits can be handled before it is pushed live.Announced May 15, Italian outerwear and lifestyle brand Save The Duck is the first to pilot eBay's new offering, available from this month on. The service will soon expand to others using the Certilogo Digital ID.