Ubisoft insists yet again that its uncanny AI-generated 'NEO-NPCs' will make games 'more alive and richer', whatever that means

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Harvey's history with games started when he first begged his parents for a World of Warcraft subscription aged 12, though he's since been cursed with Final Fantasy 14-brain and a huge crush on G'raha Tia.

wants investors to know that it's still all-in on the AI-generated NPCs thing, according to a recent Q&A session . Fielding queries after a financial report, CEO Yves Guillemot insisted that there's still a bright future for uncanny NPCs delivering awkward and stilted performances with precious little intention behind them.

I think what makes me roll my eyes whenever I hear AI caged in these glowing terms is that it always cites the tech's exact weaknesses—it's just bad at delivering content that actually feels detailed, deliberate, purposeful, or rich—and praises it as a potential strength.

 

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