Google Enlists Donald Glover And Wyclef Jean To Woo Artists Skeptical Of AI

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Donald Glover News

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I'm a Forbes technology reporter and senior writer based in San Francisco. Send me tips at rnieva@forbes.com or richardnieva@protonmail.com.

t Google’s annual product fest on Tuesday, the company unveiled a slew of new AI services, including a new video generation model called Veo, a rival to OpenAI’s Sora that creates high-resolution and professional-looking footage, and a tool called AI Music Sandbox, using machine learning to create musical compositions and mash up genres.

In the video, Glover is hanging out with his production team and Google researchers in a farmhouse in Ojai, California, using Veo to create a short film. Glover, wearing a bucket hat and cardigan, says that he had been interested in AI and got in touch with Google, who had been working on AI video tools. The team enters prompts into a laptop, like “tracking shot of a 1960s convertible driving up to a Spanish, Mediterranean palace,” and watches the generated footage.

Celebrity endorsements are nothing new for Google. Stars including NBA player Giannis Antetokounmpo and actor Simu Liu are spokespeople for the company’s Pixel phones, and singer John Legend has lent his voice to Google’s Assistant service for its Home smart speakers.

 

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