MOUNTAIN VIEW, Calif. — Google on Tuesday rolled out a retooled search engine that will frequently favor responses crafted by artificial intelligence over website links, a shift promising to quicken the quest for information while also potentially disrupting the flow of money-making internet traffic.
Besides infusing more AI into its dominant search engine, Google also used the packed conference held at a Mountain View, California, amphitheater near its headquarters to showcase advances in a technology that is reshaping business and society.five months ago — and smarter assistants, or “agents,” including a still-nascent version dubbed “Astra” that will be able to understand, explain and remember things it is shown through a smartphone’s camera lens.
It also will bring new risks to an internet ecosystem that depends heavily on digital advertising as its financial lifeblood. A decline in traffic of that magnitude could translate into billions of dollars in lost ad revenue, a devastating blow that would be delivered by a form of AI technology that culls information plucked from many of the websites that stand to lose revenue.
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