China’s e-commerce giant Alibaba has created a project for “video fingerprints”, a technology that gives each original video a unique online identity, to fight piracy on its e-commerce platforms.
But the frequently updated videos are often left unpatented due to a long application process of 10 to 30 days, facing increasing risks of being used by other sellers. The fingerprints can be used to identify the video even if it is trimmed or its images are modified, He said. Once qualified as an original video, any other videos with high similarity will be reported to the business owner.
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