Will Generative AI Mean The End Of Internet Searching And SEO As We Know It?

Generative AI could change the nature of internet searching forever as more and more people choose to access information via tools like ChatGPT. Could internet searching die out altogether? And what does generative AI mean for the search engine optimization industry – an industry worth roughlyLet’s face it: the average internet search experience is clunky at best.

Compare this to asking a tool like ChatGPT “What are the top attractions in Savannah, Georgia?” You simply type or speak your question and get an immediate response. The AI trawls the internet, so you don’t have to! It is, generally speaking, a much easier, less frustrating experience for users. Three Ukrainian Helicopters Landed Near The Front Line. A Russian Drone Was Watching—And A Russian Strike Force Was Ready.

In other words, internet search companies are trying to enhance what they do with generative AI so that they can provide a cleaner, less frustrating search experience. But will these efforts be enough, or will tools like ChatGPT gain the competitive advantage? It’s too early to say for sure, but one thing is certain: generative AI is absolutely going to change how we search for information.Quite possibly. Traditional SEO tactics could be rendered obsolete by generative AI.

Companies like Microsoft and Google know this, which is why they’ve been so keen to add generative AI tools into their search functionality to retain users – even though they know it could affect future revenue from paid placements and banner displays. Consider thatof Google’s 2022 revenues came from Google Ads, and you have a pretty clear idea of how much a company like Google stands to lose.

The big players will be all right, in other words. New revenue streams will emerge for these tech giants as they find ways to innovate with and monetize generative AI. But for the smaller businesses out there who provide SEO services, generative AI could pose a fundamental threat to their business model.SEO is just one example of how businesses could be impacted by generative AI. I believe this transformative technology will ultimately impact or enhance almost every business out there.

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