Visalia isn't exactly the best known city in California. Located in the San Joaquin Valley, it's the state's 40th largest in terms of population size. But the city's new logo design already appears to be working to put it on the map, if only due to the controversy that it's provoking.
The new logo design was part of a $150,000 rebranding project carried out to mark Visalia's 150th anniversary and with the aim of attracting more people to the city.
The most frequent criticism is that the new logo looks too vague and generic, but some people say everything about it is wrong. One person wrote:"It's awful in so many ways. The art style is so oversimplified it's comedic. The landmarks they're trying to represent are borderline unrecognizable. The asymmetrical shape is not going to lend itself well to compositions with other elements.