ChatGPT-maker OpenAI releases latest free model GPT-4o

OpenAI and Microsoft are in a heated rivalry with Google to be generative AI's major player, but Facebook-owner Meta and upstart Anthropic are also making big moves to compete. Photo: Kirill KUDRYAVTSEV / AFP

"We're very, very excited to bring GPT-4o to all of our free users out there," Chief Technology Officer Mira Murati said at the highly anticipated launch event in San Francisco.Murati and engineers from OpenAI demonstrated the new powers of GPT-4o at the virtual event, asking questions and posing challenges to the beefed-up version of the ChatGPT chatbot.

The AI makers are also feeling the pressure from creators, who are demanding payment for the content used to train their models, which will likely also end up in making the technology more expensive.

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