Apple’s big AI rollout at WWDC will reportedly focus on making Siri suck less

made Siri look antiquated. The company allegedly decided that the large language model principles behind OpenAI’s chatbot could give the iPhone’s virtual assistant a much-needed shot in the arm. So Apple will reportedly roll out a new version of Siri powered by generative AI at its

Apple Senior Vice Presidents Craig Federighi and John Giannandrea reportedly tested ChatGPT for weeks before the company realized that Siri looked outdated. What followed was whatThe company sees generative AI as a once-in-a-decade tentpole area worth shifting heaps of resources to address. You may recall the companyApple executives allegedly fear AI models could eventually replace established software like iOS, turning the iPhone into “a dumb brick” by comparison.

So, at least for now, it appears Apple isn’t launching direct competitors to generative AI stalwarts like ChatGPT ,. Instead, it will start with a new Siri and updated iPhone models with expanded memory to better handle local processing. In addition, the company will reportedly add a text-summarizing feature to the Messages app., the company ran a video plugging the new iPad Pro that showed various creative tools crushed by a hydraulic press.

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