Last chance to snatch the perfect Mother's Day gift at a discount and get it in time for Her holiday!Artificial intelligence is undoubtedly on the rise, and along with it, content platforms are faced with the challenge of navigating the potential issues it can bring.TikTok is now rolling out automatic labeling
To accomplish this the short-form video platform is leveraging Content Credentials, a technology developed by the Coalition for Content Provenance and Authenticity , co-founded by Microsoft and Adobe. Content Credentials work by attaching detailed metadata to content, allowing TikTok to identify and label AI-generated content swiftly.
Despite its limitations, this move is still expected to be largely effective because Content Credentials enjoy broad support as a standard among big tech players in the AI field. Therefore, while TikTok is dedicated to labeling AI content within its own platform, it is also trying to ensure that AI content created on TikTok is accurately labeled when shared on other platforms. In a time filled with deepfakes and all-around confusion about what is human-made versus AI-generated, this move by TikTok is a necessary one.
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