The TikTok logo is displayed on a mobile phone in front of a computer screen in Boston on Oct. 14, 2022.ikTok will begin labeling content created using artificial intelligence when it's been uploaded from outside its own platform in an attempt to combat misinformation.
TikTok is teaming up with the Coalition for Content Provenance and Authenticity and will use their Content Credentials technology. “Using Content Credentials as a way to identify and convey synthetic media to audiences directly is a meaningful step towards AI transparency, even more so than typical watermarking techniques,” Claire Leibowicz, head of the AI and Media Integrity Program at the Partnership on AI, said in a prepared statement.
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