The TikTok logo is displayed outside TikTok social media app company offices in Culver City, California, on March 16, 2023. TikTok on Thursday said it will begin labeling AI-generated content automatically from several platforms, including OpenAI’s Dall-E and the company’s own tools and generators.Authentication has become a major concern in the fast development of AI, with authorities worried about the proliferation of deepfakes that could disrupt society.
The automatic labeling of AI-generated or edited content would be a first for social media platforms.TikTok, owned by Chinese company ByteDance, said it would begin testing a label “that we eventually plan to apply automatically to content that we detect was edited or created with AI.” It also said it was joining a coalition of technology and media groups, led by Adobe, that incorporate industry-wide labeling into AI-generated products, sometimes called watermarking.
TikTok said that the auto-labeling will be gradual at first, but as more platforms mark their AI-generated content according to the C2PA standard “we’ll be able to label more content.”