Creating Planning Horizons For Product Visions

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Michael Adler News

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Executive Vice President, Chief Technology and Product Officer, N-able Inc. Read Michael Adler's full executive profile here.

When transforming product strategies, product visions and direction, it's critical to communicate both internally and externally about where your organization is going. This includes the future state you're looking to achieve and the benefits that this future state is expected to bring to all stakeholders.

I recently used this journey metaphor to describe a product vision. I framed this journey as milestones, including the distant, intermediate and immediate horizons. By framing each of these horizons, you can create a “journey plan.” Planning is always important, but having an individual plan for each of the three horizons helps identify gaps you may encounter. It's often been said that those who don’t plan, fail.

Once your distant horizon is defined, it’s equally important to plan the intermediate horizon. The intermediate horizon is best defined as a set of milestone descriptions. What do you expect to happen and in what order? Time can be a factor, but because it’s a journey, you need to expect the unexpected. Creating milestones for the journey gives a set of markers of accomplishments that can be tackled one after the other.

• Don’t become trapped by deadlines. In any journey, there are unexpected travails. You can’t plan for them, but you must be flexible enough to negotiate them. If your vision is correct, know that there will be obstacles that you need to overcome.

 

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