Jony Ive leaving Apple after nearly 30 years to start new design firm

Apple’s chief design officer Jonathan Ive will depart the company later this year, bringing an end to a tenure spent crafting some of technology’s most influential products, including the iPhone. Ive, who has led Apple’s design team since 1996, is leaving “to form an independent design company which will count Apple among its primary clients.” The company is called LoveFrom, and Ive will be joined by famed designer Marc Newson on the new venture.

He introduced the drastically revamped iOS 7 in 2013, and gave a similar treatment to Apple’s desktop software, now known as macOS, not long after. Apple says that Evans Hankey, its current vice president of industrial design, and Alan Dye, VP of human interface design, will now report to Jeff Williams, who “will spend more of his time working with the design team in their studio.

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