2024 has been a challenging year so far for Apple’s embattled stock, but could the launch of the iPhone 16 and arrival of generative AI capabilities for iOS help the smartphone giant recapture its status as a market leader? Apple’s well-documented problems have been playing out on Wall Street throughout the year, and the stock finished the first quarter more than 7.5% lower after Barclays issued a downgrade owing to a lack of innovation and slowing sales in China.
growing school of thought Now, as generative AI emerges as a key opportunity for Apple to embrace exciting new technology and utilize it within its products, Cook has the chance to outperform Apple’s rivals in delivering meaningful innovation in a smartphone industry that’s ripe for growth following the arrival of 5G connectivity.