Beauties: Reawakening Fashion" at The Metropolitan Museum of Art on May 06, 2024 in New York City. Garlic, onion and chives were nowhere to be found at Monday's Met Gala 2024, which celebrated New York City's Metropolitan Museum of Art's new exhibit,"Sleeping Beauties: Reawakening Fashion," with the theme"Garden of Time.
TikTok, owned by the Chinese company ByteDance, was also the first social media platform to sponsor the annual event, known as"fashion's biggest night out." It has been seen as fitting, as TikTok really has become an arbiter of fashion in the 2020s, and thus fitting its CEO was named honorary co-chair.editor-in-chief Anna Wintour, who oversees the event, essentially legitimized the dance app's place in the fashion space.
Even before the sponsorship, TikTok was carving out its niche in the world of fashion, but it could be argued that Wintour invited the influencers of the world to the Met Gala. Event organizers–especially those in charge of high-profile spectacles–may see the power of TikTok in reaching eyeballs. The Met Gala also came just days after the social media app and Universal Music Group settled a royalty dispute to bring the latter's music back onto the platform.