Starting next week, submitting Obituaries, In Memoriams or Cards of Thanks for our publications and online becomes easier! Simply visitNEW YORK - Meta Platforms, the parent company of Facebook and Instagram, said on Tuesday it was expanding its suite of generative AI ads products to offer tools that can automatically create variations of images and overlay text atop them.
The announcement comes as Meta is pumping billions of dollars into building and supporting its generative AI models, while trying to convince advertisers they can get more bang for their buck by automating the work involved in creative aspects of their campaigns. With Meta's image generation tool, advertisers will be able to upload images of its products and generate other versions of those images, for example by adjusting the products' orientation or showing people using them in different settings.
The company will add an option in the coming months for advertisers to input text prompts that can be used to tailor the image variations, it said.