Meta to expand AI image generation offerings for ads

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Generative AI,Facebook And Instagram,Image Variations

Meta Platforms, the parent company of Facebook and Instagram, said on Tuesday it was expanding its suite of generative AI ads products to offer tools that...

NEW YORK - Meta Platforms, the parent company of Facebook and Instagram, said on Tuesday it was expanding its suite of generative AI ads products to offer tools that can automatically create variations of images and overlay text atop them.

With Meta's image generation tool, advertisers will be able to upload images of its products and generate other versions of those images, for example by adjusting the products' orientation or showing people using them in different settings. Advertisers have rushed to embrace AI ads tools that automate the placement of their campaigns in front of different groups of users, but generally have been more hesitant about newer generative AI tools.

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