Meta is expanding its paid verification service for businesses

tiers to the program that offers extra perks to companies willing to pay a monthly subscription. The company began testing the service, called Meta Verified, with businessesWith the new plans, which are coming first to Australia, and New Zealand, Meta is offering a much wider range of services to business owners that rely on its platform. Under the new structure, the basic “standard” plan is $14.99/month.

While that base plan is now the same price for businesses as it is for individuals, companies will pay a hefty premium for the extra perks. There are three additional tiers for business owners to choose from: the $44.99/month “plus” plan, the $119.99 “premium” plan and $349.99/month “max” plan. Each of these includes additions like the ability to add links to a Reels posts, fast-tracked customer support and more profile customization options.

During a briefing with reporters, Meta’s VP of new monetization experiences Pratiti Raychoudhury said the expansion of Meta Verified is meant “to meet businesses where they are in their journey on our apps.” She said Meta will continue to tweak its offerings as more companies sign up for verification.

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