This story originally appeared on WIRED Italia, and has been translated from Italian. The Met Gala is undoubtedly one of the most anticipated events of the year, but this time the music and entertainment celebrities who graced its red carpet had some competition for the public's attention: generative AI deepfakes.
An outfit that could not go unnoticed, if it had actually been worn at the event. But how do we know that this is an AI-generated image and not an actual shot? Because Katy Perry didn't attend the event at all. Still, tweets containing images of the singer immediately went viral on X, so much so that the pop star herself liked them. Perry wasn't the only celebrity who was the subject of Met Gala deepfakes.