At an online launch event Tuesday dubbed “Let Loose,” the company introduced the first redesigned version of the iPad Pro since 2018.
The unveiling ends Apple’s longest drought in new iPad releases since co-founder Steve Jobs first introduced the device in 2010. The lineup was previously updated October 2022, when Apple added a faster chip to the iPad Pro and rolled out a redesigned low-end model. The main improvement is the so-called neural engine, which the company says is 60 times faster than its original neural engine from 2017. That will help the iPad Pro handle AI tasks on the device itself. Apple plans to further discuss its artificial intelligence plans on June 10 as part of its Worldwide Developers Conference.
Even with sales declining the past two years, the iPad has remained the top-selling tablet globally. Nearly 10 million iPads were sold during the first quarter, according to research firm IDC, giving Apple a market share of 32%. Still, unit sales fell 9% since last year, IDC said. Samsung Electronics Co. came in second, with 22% of the market. Huawei Technologies Co., Lenovo Group Ltd. and Xiaomi Corp. made up the rest of the top five.
Apple is attempting to squeeze more revenue out of the iPad line with the introduction of a pair of premium accessories. The new $299 and $349 Magic Keyboard — an iPad case with a built-in trackpad and keyboard — is now manufactured with a more durable aluminum material and makes the iPad look more laptop-like. A new $129 Apple Pencil Pro includes new gestures for artists.
All of the new iPads go on sale next week and are available to order Tuesday. The company also cut the price of the 10th-generation iPad to $349.
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