Apple shares jumped Friday morning on news of the company's record $110 billion dollar share buyback plan. The iPhone-maker is promising sales growth in the upcoming quarter, pushing back on concerns over weak demand and increased competition in China. Nivrita Ganguly has the details in Business Matters for Friday, May 3, 2024.
The iPhone maker’s latest product launch event comes as the Silicon Valley heavyweight trails Big Tech rivals while they race to build AI into its products across their businesses and dominate the emerging technology. For now, many AI features – such as helping zoom in on a user during a video call and slightly altering the look of their eyes to make it look as though they are looking directly into the camera – are not likely to inspire a wave of upgrades, according to some analysts.“Is it really enough for people to look into it and buy them? Probably not,” said Mikako Kitagawa, an analyst at Gartner. “It has to be some kind of remarkable experience.