Ahead of all Apple AI announcements at WWDC 2024 in June and the next batch of artificial intelligence-powered chips, The Wall Street Journal reports on Cupertino's secret project to build powerful AI chips. According to the publication, Apple has been working on its own chips to run AI software in data center servers, which could give the company the advantage it needs to compete with other players. The Project ACDC has been ongoing for many years with the help of TSMC.
The journalist wrote on X: 'On Apple and AI servers: Apple started a project ~’18 to develop server chips to offload from those used by Google, etc. That project was canceled. I don’t believe Apple would make its own AI server chips because of cost, lack of a differentiator, and on-device nature of its LLM.' Since Apple doesn't talk about products it hasn't launched, at least we can hope the company is focused on bringing quality-of-life improvements thanks to AI.