Parscale led digital initiative to help get Trump elected in 2016, was also Trump’s campaign manager at one timeFILE - In this Tuesday, Oct. 15, 2019, file photo, Brad Parscale, then-campaign manager to President Donald Trump, speaks to supporters during a panel discussion, in San Antonio. – Donald Trump’s former campaign manager looked squarely into the camera and promised his viewers they were about to witness a bold new era in politics.
Lara Trump, the RNC’s new co-chair and Trump’s daughter-in-law, once worked as a consultant to a company co-owned by Parscale. And U.S. House Speaker Mike Johnson's campaign recently hired Campaign Nucleus, campaign finance records show.Parscale’s ability to use AI to micro target supporters and tap them for campaign cash could prove critical for Trump’s campaign and other fundraising organizations.
“The campaign uses a set of proprietary algorithmic tools, like many other campaigns across the country, to help deliver emails more efficiently and prevent sign-up lists from being populated by false information,” said campaign spokesman Steven Cheung. “Empower your team to create their own news,” said another slide, according to the presentation viewed by AP.
That led to a job on the future president’s 2016 campaign. He was one of its first hires and spearheaded an ambitious and unorthodox digital initiative that relied on an extensive database of social media accounts and content to target voters with Facebook ads. Parscale was replaced as campaign manager not long after a rally in Tulsa, Oklahoma, drew an unexpectedly small crowd, enraging Trump.
Two other companies — Dyspatchit Email and Text Services and BCVM Services — are listed on campaign finance records as being located at the same Florida address used by Campaign Nucleus. The firms, which are registered in Delaware and whose ownership is unclear, have received $1.4 million from the Trump campaign and related entities, FEC records show.
At his recent appearance at the political conference, Parscale presented a slide that said Campaign Nucleus had raised three times as much as tech giant Salesforce in head-to-head tests for email fundraising. Parscale said two years ago in a podcast that he had received more than 10,000 requests about Campaign Nucleus from nearly every country with a conservative party. More recently, he said his team has been active in multiple countries, including in India and Israel, where he’s been “helping over there a lot with the war with Hamas.”