In the past century and into the 21st century, consumers relied on well-known institutions like regulators, governments and large corporations to safeguard trust and protection. They believed these institutions possessed the necessary expertise, infrastructure and resources to ensure consumer protection.
Just as open source broke down barriers and offered high-quality tools to everyone, consumers can access powerful tools built on cryptography and AI that are user-friendly and effective. Cloud-based applications can continuously update advanced security and validation features directly onto consumers' phones, enhancing their ability to protect themselves.
The key advantage of using smartphones here is that it doesn't require consumers to learn new behaviors or invest in additional equipment or training. Participation in such programs is accessible to consumers regardless of their socioeconomic status.Raise awareness of the issue by integrating content across all digital and offline touchpoints. This includes website visits, marketing material downloads and in-store experiences.
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